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Content Is the New Currency…Oh, She’s So Right
Last Wednesday’s train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of...
View ArticleIs Your Business Relevant to Your Customers? Food For Thought
By Abe Kasbo So I went to a magazine launch party tonight. I needed to eat…we arrived late and I went in search of shrimp. By the way, the food was great, the event was wonderful and it seems like...
View ArticleWeighing in on User Generated Content
By Abe Kasbo Companies have been shying away from allowing users to generate content to represent their brand, and rightfully so. It’s perfectly rational that businesses ought not surrender their brand...
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